A Louis Vuitton crossover bag bearing the Supreme label. Shutterstock Carlos Diaz Ruiz, Hanken School of Economics and Angela Cruz, Monash University In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. This collaboration became a milestone in the luxury industry, showcasing the potential of…
CERS BLOG
Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life.
