Transcending from a buzzword into a major customer management approach, “Customer Success Management (CSM)” in business-to-business (B2B) markets is receiving a lot of attention from marketing and sales managers, as well as researchers. This increasing importance of CSM is simply shown in the fact that, although less than 5000 people worldwide held the job title…
CERS BLOG
Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life.
