Vecteezy/ Dheovano Al-Furqan Product and service reviews are one of the most popular video categories on YouTube. Many of you have probably watched a video review at least once, be it on YouTube or another platform. Have you however, wondered why some video reviews have a stronger impact on your purchase decisions than others? In…
CERS BLOG
Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life.
