The Finnish marketing research has evolved from serving the general goal of informing international audiences about the development of Finland, its economy, consumers, and companies; to studying the applicability of models and frameworks initiated in the international marketing discourse to the local markets and players in it; and, finally, to studies stemming from the Finnish…
Month: October 2020
We can give up handshakes, but we will never shake off hugging
During the COVID-19 epidemic we have all become effective germaphobes. We are advised to avoid going out, and if we do so, to keep our six-feet distance from each other. Under no circumstances we are to avoid crowds, doorknobs, table surfaces, and most of all – touching our faces. No nose-picking, no eye-rubbing, no thoughtful…