Imagine that you, as a destination marketing manager, have a crystal ball where you can see where the visitors have been, where they are at the moment and where they are going. What a tool for planning and development – transportation optimization, overtourism mitigation, safety and security issues and tourist experiences facilitation – we are…
Month: October 2018
Appointing a CEO with marketing expertise increases the company’s profitability and market value
Boards of Directors at large companies ponder more and more often, whether to hire a CEO with marketing background. Companies’ owners and Nomination Committees, in turn, are considering whether to appoint more Board Members with marketing expertise. A recently published study on U.S. stock exchange listed companies (S&P 500) provides interesting answers and insights to…
Stepping up my understanding of the academic world: attending my first academic conference
In the end of my second year of doctoral studies, I was accepted to present my working paper in an academic conference, for the first time. The conference to which I was accepted was the 2018 National Conference in Sales Management in San Diego, California. I was very excited to have been accepted to…
Running is my Boyfriend, Cleaning is my Enemy
In our everyday lives we all have activities that we love or hate to do: Cleaning our homes, playing tennis or commuting to work. Thus, we might say that we have ongoing relationships with these activities. However, traditionally marketers have not thought in these terms. Rather, they have often understood consumer’s activities in terms of…