Month: May 2018

Design and business, which seem to be completely different from each other, turn out to be firmly related.   As a person coming from business background, the Master degree in Business Design Management completely changed my mindset and value toward business and design. Before taking the program, I even thought that they would teach us…

  Marketing scholars hold an interesting position: They often know well ahead before practioners which are the trends and concepts that will conquer the field of marketing in the coming years, and which terms will turn to buzzwords that business consultants will write books and preach about, in their seminars.   What scholars often do…