{"id":772,"date":"2021-08-26T08:52:42","date_gmt":"2021-08-26T06:52:42","guid":{"rendered":"https:\/\/blogs.hanken.fi\/sustainability-unwrapped\/?p=772"},"modified":"2021-11-11T13:10:45","modified_gmt":"2021-11-11T11:10:45","slug":"should-arts-be-considered-in-the-discourse-on-sustainability","status":"publish","type":"post","link":"https:\/\/blogs.hanken.fi\/sustainability-unwrapped\/2021\/08\/26\/should-arts-be-considered-in-the-discourse-on-sustainability\/","title":{"rendered":"Should the art(s) be considered in the discourse on sustainability?"},"content":{"rendered":"\n

Nowadays sustainability is part of our everyday life. We are more aware of the environmental capacity to maintain natural resources, as we try to adjust our lifestyle according to it. Likewise, sustainability is also impacting the work of artist across the world, raising the question what does art to do with sustainability? and how can art in its various forms contribute to a more sustainable lifestyle?<\/p>\n\n\n\n

Based on a recent report1<\/sup>, the creative sector has an important role in raising\nawareness on climate change and encouraging sustainable\nsocial, economic, and environmental practices across the world. Nonetheless, it\nrequires a shift both in behavior and thinking. The question we can ask is \u201cdo we prioritize art which\nactivates sustainability? All choices can have an effect\u201d, reminds Outi Turpeinen2.<\/sup><\/p>\n\n\n\n

The rising trend of art from nature can support environmental and social sustainability in many ways. But first, we need to define what is sustainable<\/em>. To quote Veli-Markus Tapio3<\/sup> \u201cin everyday discourse, the sustainability of the society as whole takes precedence. However, when talking about art and sustainability, it might be a good idea to pay attention to the sustainability of art as a system. For the past few decades, an ever-increasing\u202fnumber\u202fof people\u202fwho strive\u202fto earn their living as artists while the economy of the arts has not expanded at the same rate. Also, digitalization has further accentuated the winner-takes-all-logic that has always been part of the economy of the arts.\u201d <\/p>\n\n\n\n

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On the other hand, art critically observes society. Creativity is strongly connected to thinking and observation. As Paavo Halonen4<\/sup> mentions, \u201cecological crisis demands re-thinking and re-forming in all levels. Critique is built into the art discourse. Art offers ways to critically observe society. The critical observations need to happen also on a personal level. This is a major shift in the culture. We need to change what we are expecting from the world. Ways we \u201cuse\u201d art differs from the ways we use mass-produced items. This is a way of thinking we should use in all the levels of life\u201d. <\/p>\n\n\n\n

Join Marisun\u202fGajitos<\/strong>,\u202fLecturer at\u202fthe Centre for Languages and Business\nCommunication\u202fat Hanken with Outi Turpeinen<\/strong>, Art\nCoordinator at Aalto University, Veli-Markus Tapio<\/strong>, Senior\nAdvisor in Finnish Cultural Foundation, and Paavo Halonen<\/strong> Finnish\ncontemporary artist and designer located in Helsinki,\nto find out how art and sustainability are intertwined and what can be done for\na more sustainable lifestyle.  <\/p>\n\n\n\n

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