{"id":831,"date":"2023-04-06T13:06:19","date_gmt":"2023-04-06T10:06:19","guid":{"rendered":"https:\/\/blogs.hanken.fi\/cers\/?p=831"},"modified":"2023-04-11T11:07:08","modified_gmt":"2023-04-11T08:07:08","slug":"the-passing-of-evert-gummesson","status":"publish","type":"post","link":"https:\/\/blogs.hanken.fi\/cers\/2023\/04\/06\/the-passing-of-evert-gummesson\/","title":{"rendered":"The passing of a legend \u2013 Professor Evert Gummesson in memoriam"},"content":{"rendered":"

We have received the sad news that Professor Evert Gummesson, Stockholm University, has passed away. He was 87 and left behind his wife and two daughters. Many of us know him as one of the founding fathers of the Nordic school of Service, who together with Professor Christian Gr\u00f6nroos were among the pioneers of what we today call service research. Evert and Christian met in the 1970s and found joint interest in service marketing and management, discussing and sharing ideas, attending conferences together, and co-authoring joint articles.<\/p>\n

Evert was a true pioneer of the service research field. He argued that service marketing is much broader than conventional marketing, and therefore, started to talk about service management. He also broadened service marketing towards relationship marketing and many-to-many marketing. He authored multiple publications such as the books\u00a0Qualitative methods in management research<\/em>\u00a0and\u00a0Relationsmarknadsf\u00f6ring i tj\u00e4nstef\u00f6retag: fr\u00e5n 4 P till 30 R<\/em>. In 2004, together with the late Professor Christopher Lovelock, Evert wrote the thought-provoking article\u00a0Whither services marketing? In search of a new paradigm and fresh perspectives\u00a0<\/em>(published\u00a0in Journal of Service Research) that triggered a lot of discussion in the field.<\/p>\n

A true pioneer \u2013 a legend \u2013 has left us<\/p><\/blockquote>\n

Evert was a close friend of Hanken and CERS and frequently spent time here, often as opponent on our doctoral defenses. He received the title of Honorary Doctor at the doctoral conferment of Hanken School of Economics in 2004. Among many other recognitions, Evert was the first recipient of the distinguished Gr\u00f6nroos Award, which is an award presented to scholars in recognition of excellent achievements in service research challenging common understanding and demonstrating significant originality. It was a true honor to present him the award in May 2011.<\/p>\n

\"Evert<\/p>\n

Evert Gummesson and Christian Gr\u00f6nroos in May 2011 at Hanken School of Economics, Helsinki, Finland.<\/em><\/p>\n

 <\/p>\n

Evert was indeed a frontrunner and an inspiration to many of us. He made an impact with his relentless exploration of what makes the world tick. He continued to be involved almost to the end. A true pioneer \u2013 a legend \u2013 has left us. We cherish Evert\u2019s commitment to the academic community and we are grateful for the longtime friendship. Our thoughts are with Evert\u2019s family, and we wish you comfort and peace during these difficult times.<\/p>\n

 <\/p>\n

— Professor Emeritus Christian Gr\u00f6nroos and Professor Kristina Heinonen<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In Memoriam – Professor Evert Gummesson<\/p>\n","protected":false},"author":96,"featured_media":840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3],"tags":[130,129,128],"class_list":["post-831","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-cers-blog","tag-legend","tag-relationship-marketing","tag-service-marketing","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/comments?post=831"}],"version-history":[{"count":9,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts\/831\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts\/831\/revisions\/857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/media?parent=831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/categories?post=831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/tags?post=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}