You may\nhave experienced planning to buy a handbag or taking part in a dance class and\nwondered how the exact relevant ad content pops up in your smartphone. Or sometimes,\nyou may think that an ad is not relevant at all and you are not looking for\nsuch a product. Various users across the web have claimed that something fishy\nis going on with their phones (1). They say that the ads they get are not\npersonalized and do not relate to their interests. On the other hand, ad\nalgorithms and targeted marketing are becoming more intelligent. What is going\nwrong then?<\/p>\n\n\n\n
One\nassumption is that we are not fully aware of our selves. One famous example is\nthe teenage girl who was surprised by receiving an advertisement about\nmaternity products in the mail. While she was not aware of her pregnancy yet,\nher consumption pattern analysis predicted it (2). Technologies may be able to\npredict our biological states, but do they reveal about our personalities? <\/p>\n\n\n\n
Gabriella\nHarari, Assistant Professor at the Stanford Media and Personality Lab, said\nthis: <\/p>\n\n\n\n
\u201c\u2026 people\u2019s\npersonalities influence their digital media use; the technologies themselves\nare just a medium through which they engage in various behaviors.\u201d <\/p>\n\n\n\n
It is obvious that smartphones have changed our behavior, but our behaviors are still driven by the kinds of activities we like to engage in. For instance, people who tend to engage in more calls and texts also tend to be the people who engage in more face-to-face conversation (3). So, people\u2019s phone use reflects who they are; it\u2019s not just the technology that drives behavior, our psychological dispositions influence the ways in which we use our devices.<\/p>\n\n\n\n
![\"\"](\"https:\/\/blogs.hanken.fi\/cers\/wp-content\/uploads\/sites\/5\/2021\/04\/the-good-news-is-ive-discovered-inefficiencies.jpg\")
Another resistance\nto technology is the idea that people will lose their jobs. Huang and Rust\u2019s \u201cAI\njob replacement theory\u201d specifies four intelligences required for service\ntasks\u2014mechanical, analytical, intuitive, and empathetic (4). Machines are\ntaking job roles that require mechanical and analytical skills. Firms should\ndecide between humans and machines to accomplish those tasks. <\/p>\n\n\n\n
Technology brings\nout our inner fear that machines can do the same activities as we do. But\nshould an employee feel bad toward a robot in her workplace if she is capable\nof doing activities beyond that mechanical\/ basic skill? It seems to be promising\nnews, though, that job replacement makes the workforce learn to perform their\ntasks at a higher intellectual\/technical level. Isn\u2019t it a good thing that as\nmore repetitive jobs are assigned to machines, people have more freedom for\nsolving complicated problems, creativity, and innovation? <\/p>\n\n\n\n
Technology\nis the mirror<\/strong><\/p>\n\n\n\n There are\nplenty of explanations and ongoing studies about why people \u2013be they consumers\nor service providers- are opposed to technology and its unprecedented dominance\nin the business. Technology\u2019s imperfections and failures have brought many\ntypes of considerations; ethical issues, environmental effects, and privacy\nconcerns, to name a few, that make the acceptance situation of this phenomenon\neven more complicated. Although, the message is crystal clear, considering all\nthe mentioned points, technology is rapidly growing, and contemporary history\nshows us \u201cignoring\u201d is not the solution. <\/p>\n\n\n\n There is no doubt that technology can grow through people\u2019s engagements and nourish from human knowledge. Therefore, a various range of opportunities for a better, more sustainable world will be released. The purpose of writing this text was to bring up another point of view toward technology and to ask you, the next time that you encounter a new technological advancement, try to look at is as an opportunity and scratch your head on how you can contribute to it as an academic, a developer or a user! <\/p>\n\n\n\n Kimia Aghayi<\/strong> References:<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" A while ago, one of my colleagues asked me if I could give her some references about the \u201cthreats\u201d of artificial intelligence (AI). It was a pleasure to share thoughts and materials about the so-called dark side of this unprecedented phenomenon. However, as someone who is into AI and smart technologies and usually thinks about …<\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[35,84,69],"class_list":["post-667","post","type-post","status-publish","format-standard","hentry","category-cers-blog","tag-ai","tag-robots","tag-technology"],"_links":{"self":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":3,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"predecessor-version":[{"id":673,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/posts\/667\/revisions\/673"}],"wp:attachment":[{"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.hanken.fi\/cers\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Doctoral Candidate <\/p>\n\n\n\n
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